Vodka Invades U.S., Conquers Southwest, & Gives Mexico A Present.
Posted by Casey on April 4, 2008
Only in an Absolut world …
The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an “Absolut” — i.e., perfect — world.
The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.
The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S.
Ucedo, who is from Argentina, said: “Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea.”
But he said that were the campaign to run in the United States, it might fall flat.
“Many people aren’t going to understand it here. Americans in the East and the North or in the center of the county — I don’t know if they know much about the history.
“Probably Americans in Texas and California understand perfectly and I don’t know how they’d take it.”
Guess I’m stickin with Stoli’s
One Response to “Vodka Invades U.S., Conquers Southwest, & Gives Mexico A Present.”
Sorry, the comment form is closed at this time.